A goal is a page reached, such as a thank-you page, or a named action your site records, such as an enquiry sent. Add one and WebTrack counts how often it happens and how many visitors got there, including what already happened before you set it up.
Decide what counts as a result
Funnels show where people stop
Set out the steps you expect, from the first page to the finished enquiry, and see how many people reach each one in a single visit. The step with the biggest drop is the one to fix first.
Rates you can compare
Conversion rates count visitors, not clicks, so a goal reached twice within one visit is not counted as two successes. Compare a period with the one before to see whether a change helped.
Do I need a developer to set up a goal?
Not for a page goal. A goal for an action, like a form sent, needs one line on your site, which your developer adds once.
Does a new goal include past visits?
Yes. Matching activity that was already recorded is counted straight away.
Works closely with
Goals and funnels read the same visits and actions as these, so a result can always be traced back to where it came from.
- Acquisition
What brought people to you.
- Revenue
Sales, joined to the visits behind them.
- Activity
Visits, sessions and actions, one by one.
See it on your own website
WebTrack comes with your website. Sign in to see Conversions with your own numbers, or ask us to set it up for your site.