Search engines, social networks, newsletters, other websites and people who typed your address in, each with the visitors, sessions and page views it sent. The referrers tab shows the exact sites behind the names.
Every source, ranked
Campaigns that prove their worth
Tag the links in your emails, adverts and posts with campaign parameters, and each campaign gets its own row. You see which ones brought people in and which only brought clicks.
AI assistants, counted on their own
More people now reach websites through ChatGPT, Perplexity, Claude and the like. WebTrack recognises those visits and reports them separately, so you can see the share that comes from AI answers.
Do I need to tag my links?
Only for campaigns you want to tell apart. Visits from search, social and other sites are recognised without any tagging.
Does a visit that moves between my own pages count as a new source?
No. The source belongs to how the visit began, so moving around your own site never shows up as a referral from yourself.
Works closely with
Sources carry through to goals and sales, while AI crawler requests are kept apart from the visitors counted here.
- Conversions
The visits that became enquiries.
- Revenue
Sales, joined to the visits behind them.
- AI crawlers
The machines reading your site.
See it on your own website
WebTrack comes with your website. Sign in to see Acquisition with your own numbers, or ask us to set it up for your site.