Explore WebTrack’s features

Every report works from the same visits, so the numbers agree wherever you look. Start with the overview and go as deep as you like.

See

What is happening on every site you have, right now and over time.

All websites
See visitors, page views, sessions and revenue for every website in your organisation at once, then open any one of them for the full picture, down to the approximate countries and cities your visitors come from. Each figure is set against the period before, so you know at a glance what moved.
Realtime
Watch visits arrive as they happen, with the pages people are reading, where they came from, the approximate country they are visiting from and the actions they take. Pause it, filter it, or keep it open through the day.

Where your visitors come from, and what they do once they arrive.

Acquisition
Search, social, newsletters, campaigns and AI assistants, ranked by the visitors they sent. See which pages people landed on, and which campaign links earned their keep.
Activity
Step through anonymous visits and sessions to see the path people took and the actions along the way, and count every page view and named action your site records.
AI crawlers
AI services fetch, index and train on websites every day. Record those requests from your server and see who is reading your site and why, kept apart from your human visitors.

The visits that turn into enquiries, bookings and sales.

Conversions
Name what counts as a result, a page reached or an action taken, and see how often it happens. Lay out the steps you expect people to follow and see where they drop away.
Revenue
Send completed purchases and refunds from your own server and see what each source earned and the visits that led to each sale. Every currency is reported on its own, never added together.

Install it once, decide who sees the reports, and keep every visitor anonymous.

Team
Invite the people who need the numbers with a link, as an admin who can set things up or a viewer who reads the reports. Everyone signs in to the organisations they belong to.
Installation
Add a single script tag and visits start arriving. Single-page sites are followed page by page, and your developer can record named actions and server-side sales when you need them.
Privacy
WebTrack sets no cookies, keeps no IP addresses, strips query strings and honours Do Not Track. An address is used only to look up a visit’s approximate country and city, then discarded. It measures visits to your site, never the people behind them.

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